![]() ![]() Create unique conversations with individual usersĪ text message chain is a pretty easy way to create distinct, 1-on-1 communication chains with your users that both you and the user can reference over the course of your relationship. As long as they’re on a smartphone, your users should be able to click the link right from their message and reach the intended destination. Unlike push notifications (or even some social media channels), SMS allows for easy sharing of direct links to your website, landing pages, or wherever else you want to bring users. That’s because SMS offers a few truly unique benefits for reaching contacts and spreading your message that other media just can’t match, including: Send links right to your landing pages Chances are, you’re probably already using SMS for personal messaging, and you’ve likely already received some kind of marketing outreach through this channel. Unless you’ve been, maybe, living at the bottom of an ocean for the past few decades-or you’re just a true luddite-you almost certainly know a thing or two about SMS, or text messages. That’s why these two channels might just deserve top spots in your marketing strategy as the 20’s really get underway. Simply put: SMS and push notifications have recently had something of a renaissance, and are generating high engagement across the board, even compared to other marketing channels. “Well wait,” you might be thinking, “I’ve been getting text messages for, like, 20 years… why are they a good tool for marketers to use now?”
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